Tartu participates in the project in order to stand out as an attractive destination among visitors who appreciate responsible tourism. The label recognises Tartu’s development as both a living environment and a tourist destination.
Applying for a recognised quality label required the completion of a report consisting of one hundred criteria, which mapped the current situation in Tartu in areas of importance for sustainable tourism.
The areas covered were destination management, culture, traditions, environment and climate, nature conservation, social welfare and hospitality. The report was followed by an international audit. As a result of the nearly year-long application process, Tartu was recognised as a Silver Level Green Destination. Tartu had high grades in all areas, the highest grades being awarded to the categories of culture and traditions and destination management.
Estonia’s participation in the Green Destinations programme is financed by the European Regional Development Fund and the programme is coordinated by Enterprise Estonia.