STAFF WEEKS
University of the Basque Country Staff Week, strand 3: How We (Should) Build our Visual Identity
About the strand
Visual identity is part of the deeper identity of our universities, the outward sign of the inward commitment, serving to remind of its purpose.
We would like to analyse with you our Corporate Visual Identity Systems, from the corporate name; symbol or logo; typography; colour; and slogan/motto; to the brand implementation across diferent channels. We would like to discuss the problems we find to standardise or implement our visual identity’s musts, how often we update it; what kind of brand guidelines we have…
In short, the aim is to take a closer look at our corporate identity systems, explore how we manage them and learn from examples of good practice.
Staff Training week dates: 13-15 October 2026
Travel days: 12 October (Please note: this is a National Bank holiday) and 16 October (Friday)
Candidates' profile
Members of the communication teams in charge of their university visual identity (not only designers)
What will be expected from participants
Candidates are request to prepare a presentation that include the main items of the brand guidelines: logos architecture (main logo and other logos, such as those of faculties and departments): brand’s graphic elements (typography, colours, grids) and examples of implementation on different assets.
Those presentations will give us the opportunity to carry on reflecting on the best ways to achieve a consistent brand application.
Find the preliminary programme on the homepage of the University of the Basque Country
For further questions, feel free to contact